So You Think Print Ads Sell Homes…NOT!

Traditionally touted as a key marketing tool by realtors, print ads have been leveraged as an effective means of advertising your home. However, in reality, statistics reveal that less than 5% of buyers ever find homes from print advertising.

Why do 85% of realtors continue to purchase print ads, when the National Association of Realtors (NAR) Profile of Home Buyers and Sellers specifically discovered that 95% of all buyers find their homes from methods beyond print advertising?

The answer is because print ads help the realtor’s business – instead of helping your home sell.

“I have used print ads for high end homes and low end homes with little or no response from any of the newspaper ads. I have had many comments from potential clients coming to my open house stating they see my name all over the Internet as well as my homes for sale,” commented an anonymous Realtor on the subject of the effectiveness of print advertisements.

If it is not with print ads, then how do buyers find homes?

According to the NAR, 80% of home buyers begin their search for the perfect home online. A potential home buyer, even before contacting a realtor, will perform online searches and virtual tours find homes currently available in their area.

Taking the research one step further, the NAR asked buyers how they found the home they purchased. 24% of all buyers found the house they eventually bought online! 36% of buyers indicated that they initially found the home they bought from an agent utilizing MLS, while 15% saw their home from a yard sign.

Internetcentric takes your selling efforts to the next level

With all of the research demonstrating that the most powerful form of advertising for selling your home is through online efforts, it is critical that a homeowner becomes “Internetcentric.”

What is “Internetcentric?” This term is used to describe a home selling campaign that is primarily focused on Internet advertising. In order for homeowners to successfully sell their home, they need to advertise their home directly to the potential home buyers – 80% of which are all online searching for their dream home.

Save money and reach more buyers with flat fee MLS

Our flat fee real estate program is based on “Internetcentric” practices. With a local Chicago flat fee real estate program, homeowners can save tens of thousands of dollars in selling their home. With the stagnating market conditions, a FSBO homeowner stands to gain financially by taking advantage of flat fee real estate in Illinois.

We have developed a powerful internet campaign strategy that maximizes the exposure your Chicago for sale by owner home has with real buyers. Included with our flat fee MLS program, you receive a powerful internet advertising campaign, one year of local MLS listing, and professional yard signage – covering 95% of how all potential homebuyers find their home.

Today’s home buyers are turning towards the Internet to search for the perfect home. Thirty-something singles, families, professionals, and other potential home buyers enjoy the ease and convenience of searching for a home or MLS listing online. The flat fee real estate program is an inexpensive and effective way to sell your home through the best “Internetcentric” practices. If you want to successfully sell your Chicago FSBO home, it is important to advertise where buyers look – the internet.